FAQs

Everything you need to know about Petember! Got more questions?
Email us at [email protected]

Take PAWT

The ComPAWtition FAQs

About the Event

What is Petember?

Petember is the biggest doggie dress-up comPAWtition in Australia! By taking part in this PAWsome event showcasing your good dog’s best fashion-forward looks, you will be helping to raise awareness and funds for life-changing Variety Assistance Dogs for kids in need.

When is Petember?

The Petember competition runs from 1 - 30 September but stay tuned because we have heaps of great side comps in the lead up and running through to first of October including a $500 FuzzYard voucher and years worth of SCHMACKOS™ for our highest fundraiser!

What will the weekly themes be?

We can't wait to see your 2021 runway looks with the following themes! Weekly prizes include $500 FuzzYard voucher for first place, $150 voucher for runner up PLUS a years worth of SCHMACKOS™!

Week One

Red Paw-pet

Dress to impress and bring on the pupparazi - show us your best bouji red carpet looks

Week Two

SPAWty Spice

The Ruff-eree is in the building! Dress as in your favourite sports team or stars to WIN

Week Three

Pup Stars

Do you love a howling good time with your fave songs? Dress as your fave pop star and strut your stuff

Week Four 

Spooky Pooches

We all know our dogs will never ghost us but this week we're saying BOO! Bring your scariest looks ready for Halloween next month.

I missed a week! Can I enter anytime in September?

Yes you can enter and be eligible for a weekly prize as well as our amazing fundraising prizes any time in September - you can enter one week or all four!

What are the prizes?

SCHMACKOS™ Brand prizes and FuzzYard vouchers up for grabs!

WEEKLY PAWrizes

SCHMACKOS™ Brand prizes and FuzzYard vouchers up for grabs!

Best Dress Up Winner of the Week

  • $500 FuzzYard online shopping spree PLUS SCHMACKOS™ treat pack

Best PAWsonality

  • $200 FuzzYard online shopping spree PLUS SCHMACKOS™ treat pack

EVEN MORE WEEKLY PAWrizes

Each week we will also be choosing winners for the following categories with each winner receiving a SCHMACKOS treat pack!

  • Cleverest canine - a super clever set up or idea 

  • Pun-niest pup - make us laugh

  • Most Unique PUPload - a standout pic 

Weekly prizes announced 8, 15, 22 and 29 September 2021

Highest Fundraiser


Closes midnight 30 September
Announced 1 October 2021

$500 FuzzYard Voucher

PLUS lots of competitions throughout the month of September
and lead up to Petember from  SCHMACKOS™ Brand and FuzzYard - stay tuned to our socials @VarietyPetember for your chance to WIN.

What rewards can I earn?

We like to PAW it forward with our PAW-wards! 

Our amazing fundraisers make such a difference to kids in need, we just want to say thanks with a few treats!

Sign up to take PAWt and make a PAWsonal donation to receive a SCHMACKOS™ bandana!

Raise $320 to earn a treat box from our friends at SCHMACKOS™ and a Petember bandana!

When are the entry deadlines?

Week 1

  • Week 1 entries open Wednesday 1 September.
  • Deadline for entry - 11.59pm AEST Sunday 5 September.
  • Announced Wednesday 8 September.

Week 2

  • Week 2 entries open Wednesday 8 September.
  • Deadline for entry - 11.59pm AEST Sunday 12 September.
  • Announced Wednesday 15 September.


Week 3

  • Week 3 entries open Wednesday 15 September.
  • Deadline for entry 11.59pm AEST Sunday 19 September.
  • Announced Wednesday 22 September.


Week 4

  • Week 4 entries open Wednesday 22 September.
  • Deadline for entry - 11.59pm AEST Sunday 26 September.
  • Announced Wednesday 29 September.

Taking PAWt

How do I take PAWt?

Taking PAWt is easy, simply click on the button on the top of the page and follow the steps.

What are the judges looking for?

Our judging criteria includes Originality, Creativity, Humour and Charisma.

How do I upload my weekly entry?

Once you sign up on petember.com.au, login and head to your dashboard. Scroll down to see an “Upload Your Entry” section and follow the instructions online. If you have any issues please don’t hesitate to reach out to our Barketing Assistant Bernie for suPAWt.

To upload your entries:-

  • Login to your page at Petember.com.au
  • Click on the tab Edit my Page
  • Scroll down and upload your weekly entry

 

To show your PAWparation pics or other fun dress-ups

  • Scroll past “Upload Your Weekly Entry”
  • Add images to gallery section

 

Download our guide to uploading your weekly entry

Watch a video on how to upload your entry on a desktop or laptop

Watch a video on how to upload your entry on moblile

Does it cost anything to take PAWt?

No entry to Petember is FREE. We’d love you and your good boy or girl to join us and share the love by fundraising to provide life-changing assistance dogs to kids in need – you’ll receive a special FUNdraising page on sign up, but it’s completely up to you if you want to fundraise or not. Entry to our Petember doggie dress

Do I have to post my entries on social media?

We would love you to share your weekly entries on socials tagged @varietypetember @varietyvic #Petember.  All entries will need to be submitted on your Petember dashboard to be considered for weekly prizes and PAWmotion.

How can I get more tips and tricks?

On sign up, you’ll have access to a special Petember Event Guide with all you need to know If you still have questions reach out a paw to our Petember Barketing Assistant, Bernie, on [email protected] or call his hoo-man helpers on (03) 8698 3900.

What is the Gallery section for?

You can ue the gallery section to upload pics of you looking PAWgeous and for your PAWparation pics. Your entry photos for each weeks theme will need to be uploaded on the "Upload Your Entry" section of your Petember dashboard.

When do I neeed to get my entries in?

To be in the running for our PAWrizes you'll need to get your weekly entry in by the Sunday night of that theme week:

Week 1

  • Week 1 entries open Wednesday 1 September.
  • Deadline for entry - 11.59pm AEST Sunday 5 September.
  • Announced Wednesday 8 September.

Week 2

  • Week 2 entries open Wednesday 8 September.
  • Deadline for entry - 11.59pm AEST Sunday 12 September.
  • Announced Wednesday 15 September.


Week 3

  • Week 3 entries open Wednesday 15 September.
  • Deadline for entry 11.59pm AEST Sunday 19 September.
  • Announced Wednesday 22 September.


Week 4

  • Week 4 entries open Wednesday 22 September.
  • Deadline for entry - 11.59pm AEST Sunday 26 September.
  • Announced Wednesday 29 September.

PAWsome Fundraisers FAQs

How do I set up a fundraising page to supPAWt Variety Assistance Dogs?

You’ll receive a special Petember fundraising page automatically on sign up. PAWsonalise it to unlock your Petember badges and share it far and wide. Your page will be automatically set with a $320 fundraising target – feel free to change this goal at anytime!

How do I PAWmote my page?

You can bark out loud and share your Petember page on social media, email and SMS – on signup you’ll have access to some FUR-iendly fundraising tips and tricks, lots of assets to share and you can even ask your friends for supPAwt right from your Petember dashboard.

I’ve never fundraised before, how do I start?

There are lots of ways to fundraise – and something to suit everybody, even if it’s your first time! You could start small by setting up you Petember fundraising page and only share it with close family and friends, or you may want to go a bit bigger and share it will all your friends on social media.

Once you sign up, you can download your Event Guide from your dashboard for all the tips and tools you need.

And we’re here to help! If you have questions, ideas, or need anything – send us an email to [email protected], give us a call 03 8698 3900.

How do people donate?

Friends, family, other PAWrents and followers can get behind you by clicking the ‘Donate’ button on your individual Petember page, or they can search for you on the homepage to find your profile before making a donation. And while they’re there they can check out your PAWgeous entries! Your supPAWters will receive a special thank you and automatic tax deductible receipt.

Where will the money go?

It costs around $40,000 to train and place a Variety Assistance Dog with a child in need. Your supPAWt will assist Variety to fund assistance dogs for kids currently on our waiting list and to work with service providers to train, care for and place future assistance dogs.

Do I have to wait until September to fundraise?

Not at all – we’d love you to get the momentum going and share your page far and wide to reach your fundraising goals, earn your special Petember bandana and be in the running for our PAWsome highest fundraiser prize! Every dollar helps Variety fund as many assistance dogs as PAWsible!

What else does Variety – the Children’s Charity do?

Operating in Australia since 1975 and in the world since 1928, Variety is a very special charity started by entertainers. Variety – the Children’s Charity provide life-changing assistance through the provision of grants for tangible equipment and technology, scholarships to nurture the talents of children in need, offer programs to enable kids to keep up with their mates in the classroom and host events for families doing it tough to have fun and create unforgettable memories in inclusive spaces.

Follow us on socials

  @varietypetember 

Terms and Conditions

The SCHMACKOS™, ROGER Character and DOGS GO WACKO FOR SCHMACKOS™ trademarks are owned by Mars or Affiliates.