Variety Kids Challenge

Got a question? We've got the answer!

How do I register?

You can register for the Variety Kids Challenge here. Once you register, you’ll be able to create your personal profile where you can add your weekly entries, share photos of your work in progress, and - if you choose - set up a fundraising page where family and friends can make donations to help kids in need AND help you win extra prizes! ENTRY IS FREE!

How do I enter?

To be in with a chance to win, you’ll need to register to participate in the Variety Kids Challenge. From there, you’ll need to upload a photo of your creation to your profile before 7pm on Friday before Maddy and Jimmy’s Sunday Live Show.

We also recommend uploading to Facebook or Instagram and tagging @varietyvic and #varietykidschallenge. That way we can share your work and more people can see your awesome creation!

Where do I watch the show?

Every Sunday at 10:30am you can watch Maddy and Jimmy’s live show at www.maddyandjimmy.com. Select ‘Live Show’ from the menu bar at the top of the page to take you there.

If you miss it, you can also find recordings of Maddy and Jimmy’s live show on the homepage of their website.

How do I know if I've won?

We’ll tell you! The winner will be first announced on Maddy and Jimmy’s live show on their website, so be sure to watch it at 10:30am each Sunday morning to be the first to know if you’ve scored the prize.

If you can’t catch the show, don’t worry. We’ll contact you, plus we’ll share the winner in our Sunday challenge email too.

What are the prizes?

There’s lots of cool prizes on offer in the #varietykidschallenge. Whether you’re a weekly winner or a fundraising superstar, you can score lots of cool LEGO loot in this comp! Drumroll...

Weekly Prize (awarded Sunday's LIVE on Maddy and Jimmy's Show!) 

Week 1 - 26 April Week 2 - 3 May Week 3 - 10 May Week 4 - 17 May

Each weekly winner receives:

  • UniKitty Unikingdom Fairground Fun Set
  • The LEGO Movie 2 - Queen Watevra's Build Whatever Box
  • Kreo Trolls Dj Sukis Wooferbug
  • Creator 3in 1 Cute Pug - No longer available in stores!

Valued at $163

Grand Final Prize

Week 4 - 17 May 

  • Technic Heavy Duty Forklift
  • Friends Snow Resort Ski Lift
  • Creator Crusise Ship
  • Kreo Trolls Dj Sukis Wooferbug
  • Grant the Lion Teddy

Valued at $268

*Grand prize to be awarded to a participant who has entered all 4 challenges

Optional FUNdraising Prizes and Awards

$500 Goal Reached Award

  • Friends LEGO pack and Kreo Trolls Dj Sukis Wooferbug
  • Valued at $21

$1,000 Goal Reached Award

  • Friends Place LEGO pack
  • Valued at $45

Highest Fundraiser Award 

  • UniKitty Unikingdom Fairground Fun Set
  • Friends Friendship Box
  • City Road Worker
  • Valued at $165

Is there an age limit?

Yup! To keep it fair, we have an age limit for the competion of 18 years old. Big kids can still take part, you just won't be in the running to win our prizes (but we love you!).

How do I upload my entry?

Login to your page and upload your entry as a blog post. You can download our special step by step instructions below.

Download Step By Step Instructions

What difference can I make by fundraising?

A really, really big one! Thanks to the support of legendary fundraisers, last year alone Variety – the Children’s Charity provided $1,762,450 in grants in Victoria which impacted the lives of 8,8769 local kids. We’d love your help in bringing smiles to Victorian kids who are having a really tough time, so please consider getting involved with the fundraising element of the Variety Kids Challenge if you can! You can read more about how we help kids on our website at variety.org.au/vic.

How does fundraising in the Variety Kids Challenge work?

When you register, we’ll guide you through creating a profile. (Don’t worry, it’s SUPER easy!) Once you’re all set up, let your close friends and family know what you’re up to and ask them to make the first donations.

Once you’ve got a few donations in, share your profile far and wide! Keep them up to date with how your creations are coming together too, it might be a good boost for people to donate to you.

We’ve got LOADS of prizes in store for those who choose to fundraise too, so be sure to share your page and get it out there.

Why use an online fundraising page, can’t my friends and family give me cash?

When your friends and family donate through your fundraising page Variety receives the money automatically, and they receive their tax-deductible receipt straight away. If they prefer to give cash, you can make a payment of the same amount to your online fundraising page using your credit or debit card. Please be careful with money handling. Keep your distance from others and always make sure to wash your hands before and after touching cash. If it’s a large amount of money that you’ve raised in cash, send us an email or give us a call about other options.

I've never fundraised before, how do I start?

There are lots of ways to fundraise – and something to suit everybody, even if it’s your first time! You could start small by setting up a fundraising page and only share it with close family and friends, or you may want to go a bit bigger and share it will all your friends on social media.

And we’re here to help! If you have questions, ideas, or need anything – send us an email to [email protected], give us a call 03 8698 3900.

Where will the money go?

Variety – the Children’s Charity believe all kids deserve a fair go. So we help kids who are sick, disadvantaged and have special needs by delivering support in four key ways.

We grant a range of equipment – such as wheelchairs or all-abilities playgrounds - to provide practical help to kids, schools and organisations in need. We run programs to educate & empower kids in need. We give scholarships to encourage the talents of kids living with disadvantage or disability. We hold special events to bring joy & engage kids in need and their families.


Thank so much to our AWESOME entrants for your incredible kindness in FUNdraising for kids who are doing it tough. You are just rad! Don't forget, our fundraising champs can earn a $500 goal reached award of a Friends LEGO pack and Kreo Trolls Dj Sukis Wooferbug valued at $21, our $1,000 award is a Friends Place LEGO pack valued at $45 AND our highest fundraiser receives and a UniKitty Unikingdom Fairground Fun Set, Friends Friendship Box and City Road Worker valued at $165! All in addition to the weekly prizes AND grand finale you're in the running for! 

Raised so far


Our Goal


Need help? Please feel free to contact us at any time with your questions or comments!

Contact Us

Variety Kids Challenge
With LEGO Master legends Maddy and Jimmy 

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New challenges and winners announced Sunday's at 10.30AM EST. Heaps of prizes to be WON!