The Challenge

About Makeup Free Day

It’s no secret that in 2020, our world turned on it's head. We never could have predicted what would unfold, or how what was important to us could shift so quickly. The COVID-19 crisis has taught us that we can adapt, we can find new ways to connect and the things that make us human come from within.

With everyone spending less time outside the house as a result of COVID-19, many opted to give their skin a break and wear less or no makeup. Makeup can be a wonderful thing! It can help people feel more confident or express themselves through creativity and art but sometimes it can be easy to lose sight of what lays beneath the surface. So we wanted to encourage people to embrace their natural face for a good cause!

Whilst sharing photos of yourself bare skinned may seem daunting for some, it’s a refreshing reminder that underneath it all, we are worthy, and ultimately it is not the way we look that defines who we are.

For so many in our community, this time has been incredibly difficult. Facing the additional pressures of an inability to access essential items, educate children with complex learning challenges at home and the cancellation of many therapy and respite services, so many who already faced isolation due to their circumstances became more alone than ever.

At Variety, we think that in times like this it’s important to keep it real. People are struggling and we had the chance to help by shining a light on the challenges they are facing and celebrating our diversity – rather than just our highlight reel.

Check out the Makeup Free Day Gallery to see the legends who embraced their natural face on Friday 3 July 2020!


On the day

On Friday 3 July, 2020 Makeup Free Day entrants from across the country flooded our feeds with Makeup Free selfies! Celebrating their diversity, natural skin and all the things that make them unique. 

It was so empowering to see participants smiling, laughing and having unfiltered fun in the skin they're in! Checkout the highlights on the @varietyaustralia instagram account and in our 2020 gallery!

AMBASSADOR - Jackie Frank

Jackie Frank knows what women want and how to talk to them honestly and directly. For more than twenty-five years, she has been engaged in deep conversation with the women of Australia.

In her roles as founding editor of marie claire Australia and as a publishing executive in charge of the fashion, beauty, health and customer groups at Pacific Magazines, Jackie has been the driving force behind award-winning content and initiatives that resonate with millions of women. She has always worked at the intersection of female empowerment and commercial imperative.

This is why Jackie is thrilled to support Variety Children’s Charity for their make up free day fundraiser not only for such an important cause but to raise much needed awareness around inner beauty.

AMBASSADOR - Esma Voloder

You might just recognise the friendly face of our 2020 Makeup Free Day campaign... It's Esma Voloder! Esma was crowned Miss World Australia in 2017, Miss Supranational Australia in 2013 and also holds previous titles Miss Teen Australia and Miss Globe International. "I feel so excited to be part of this campaign - I do not wear makeup all the time and believe it is important to be confident enough to present one’s natural self to others and to the public. At the end of the day- it is who we really are!”.


Kate Meade is the Host of the Morning Rush ACE Radio's Flagship Networked Breakfast show broadcast right across Regional Victoria and into Southern New South Wales.   

Kate is also the Host of the Women of Influence Podcast and was named in The Australian Financial Review 100 Women of Influence in Australia.

She is an Australian Commercial Radio Award winner for Best Sports Presenter 2019 and Best Networked Program for the Morning Rush 2017 & 2018.

AMBASSADOR - Sarah Marshke

Sarah was bullied for being one of the first girls in Bundaberg to play rugby league, so it's no surprise Miss World Australia Sarah Marschke has spent her life smashing stereotypes. The Queenslander, who has been based in Sydney for the past four years, has had a footy in hand since the age of six, when she started playing league alongside the little boys her age. Sarah plays for the Sydney Bombers in AFL Women’s as well as works as a disability support worker.

The Cause

All funds raised from the Makeup Fee Day campaign go towards helping families in desperate need of assistance through Variety – the Children’s Charity. Variety believe all kids deserve a fair go in life, no matter their ability or circumstance. They provide life-changing assistance through the provision of grants for tangible equipment and technology, scholarships to nurture the talents of children in need, offer programs to enable kids to keep up with their mates in the classroom and host events for families doing it tough to have fun and create unforgettable memories in inclusive spaces.

Our Partners

We partnered with Miss World Australia to empower their entrants to take the pledge to go makeup free on Friday 3 July 2020 as part of their Beauty with a Purpose initiative. Beauty with a Purpose began in 1972 and has been a key element of the Miss World Australia competition ever since. Since it began almost 40 years ago, over $1 billion USD have been donated to local and international organisations in aid of disadvantaged children around the globe.

Variety Australia would also like to give our thanks to the team at Miss World Australia, Lucy Pristel, the Ununapologetic team, Christian Langstone, Joe Vittorio Photography, Cindy Balmer from Hair by Cindy, Annalisa Gueressi Stylist, Precision Management, the Women of Influence Podcast, Bek Craven, Esma Voloder, Jackie Frank, Sarah Marschke, Kate Meade and Jaz Hand for donating their time and talents to the Makeup Free Day Campaign in 2020.

For any brands or organisations who would like to get involved in 2021 or donate, please contact [email protected]

Want to chat?

We're here to help! Please don't hesitate to reach out on (03) 8698 3900 or via email below.

Contact Us