ComPAWtition &

Sign up to the biggest doggie dress-up comPAWtition in Australia and help raise funds and awareness for Variety Assistance Dogs. Petember – Good Dogs Doing Good.


About Petember – the ComPAWtition

Petember is the biggest doggie dress-up comPAWtition in Australia! By taking part in this PAWsome event showcasing your good dog’s best fashion-forward looks, you will be helping to raise awareness and funds for life-changing Variety Assistance Dogs for kids in need.

Get Ready to Get PAWgeous!

Sign up your best friend to enter our weekly doggie dress up competition! Each week, commencing 1 September, we’ll have a new PAWsome theme for you to follow. Simply get your good boy or girls’ outfit ready, take a snap or a video and upload to your Petember page by the deadline for your chance to win some amazing weekly prizes.

Share on your socials and tag @VarietyPetember and @schmackos_au!

Each week we’ll announce our new theme right here, via your inbox, on @VarietyPetember socials and through our PAWsome ambassadors alongside weekly winners and fun FUNdraising challenges - as well as some great chances to WIN some extra prizes!


This year we have incredible prizes available from SCHMACKOS™ Brand with lots of mid-week comps and $5,000 in prizes from FuzzYard! Don't miss out on the chance to WIN! Take PAWt today!

More Weekly Categories and More PAWrizes than ever!

This is a bone-anza! There are now FIVE weekly categories and FIVE weekly chances to take home a PAWrize! From the tastiest SCHMACKOS™ treats to incredible online shopping sprees at FuzzYard. Dreameazzy beds, toys, apparel, leads, collars, harnesses AND MORE! You get to choose the ulti-MUTT haul!


SCHMACKOS™ Brand prizes and FuzzYard vouchers up for grabs!

Best Dress Up Winner of the Week

  • $500 FuzzYard online shopping spree PLUS SCHMACKOS™ treat pack

Best PAWsonality

  • $200 FuzzYard online shopping spree PLUS SCHMACKOS™ treat pack

Weekly prizes announced 8, 15, 22 and 29 September 2021


Each week we will also be choosing winners for the following categories with each winner receiving a SCHMACKOS™ treat pack!

  • Cleverest canine - a super clever set up or idea

  • Pun-niest pup - make us laugh

  • Most Unique PUPload - a standout pic

  • Photoshop ExtravFURganza - OMG is your pup on the moon!!! Get creative!

  • PLUS 30 September - Mr or Ms Congeniality - the most supPAWtive dog of the week to the Petember pack on socials or through supporting others fundraising pages

Upload your entries to your Petember page before midnight each Sunday to be in the running!

Check out our FAQ section for instructions on how to upload your weekly entries!


PLUS Highest Fundraiser Prize

$500 FuzzYard online shopping spree.

Closes midnight 30 September.

Announced 1 October 2021

PLUS lots of competitions throughout the month of September
and lead up to Petember from  SCHMACKOS™ Brand and FuzzYard - stay tuned to our socials @VarietyPetember for your chance to WIN.


Our amazing fundraisers make such a difference to kids in need, we just want to say thanks with a few treats!

Sign up to take PAWt and make a PAWsonal donation to receive a SCHMACKOS™ bandana!

Raise $320 to earn a SCHMACKOS™ treat box

Check Out our Weekly Themes 

Check out these suPAW fun themes! Get creative with your dog as you interpret the theme to suit their PAWsonality! Upload your entries on your page dashboard under the "Upload Your Weekly Entry" section each week in September to go in the running to win. You can also upload your PAWparation pics and other fave outfits to the gallery section on your page. And don't FURget to share on socials with the #Petember @VarietyPetember @SCHMACKOS_AU

Week 1
Red PAW-Pet

Dress to impress and bring on the pupparazi - show us your best bouji red carpet realness!

PUPload your entry by midnight Sunday 5 Sept

Week 2
SPAWty Spice

The Ruff-eree is in the building! Dress as your favourite sports team or stars to WIN!

PUPload your entry by midnight Sunday 12 Sept

Week 3
Pup Stars

Do you love a howling good time with your fave songs? Dress as your fave pop star and strut your stuff!

PUPload your entry by midnight Sunday 19 Sept

Week 4
Spooky Pooches

We all know our dogs will never ghost us but this week we're saying BOO! Bring your scariest looks ready for Halloween!
PUPload your entry by midnight Sunday 26 Sept

Variety Petember 2021 Hall of Fame

Check out our tips
for the PAWfect Doggie Dress-up!

Need some insPAWration?

View Gallery

Have any questions?

Check out our FAQs

All Winner Announcements

Congratulations to our incentive draw winners

Sign on by 31 July PAWrize winner - Eliza & Snicker Doodle  - Sign on by 31 Aug PAWrize winner - Hannah & Ollie - 9 September Raise the Ruff PAWrize winner - Nyla & Blu - 16 September - Support a Friend PAWrize winner - Islay - 27 September - 10 Donations winner - Asher

Week 1 Winners

Best Dressed Helen & Bruce - Best PAWsonality Kim & Odee - Most Unique PUPload Eliesha & Pepsi - Best Photoshop Hannah & Oliver - Cleverest Set Up or Idea Sarah & Doug - Funniest PUPload Georgia & Dexter

Week 2 Winners

Best Dressed Catherine with Lionel, Bubby & Fabio - Best PAWsonality Lauren & Hero - Most Unique PUPload Hannah & Hazel - Best Photoshop Vanda & Chich

Cleverest Set Up or Idea Jacob & Mr Pickles - Funniest PUPload Tanya & Milly

Week 3 Winners

Best Dressed Vanda & Chich - Best PAWsonality Jessica and Miss Daisy - Most Unique PUPload - Wilbur - Best Photoshop Al with Mia, Roxi & Digby - Cleverest Set Up or Idea Mikaela and Oliver - Funniest PUPload Hayley and Wednesday

Follow us on socials


The SCHMACKOS™, ROGER Character and DOGS GO WACKO FOR SCHMACKOS™ trademarks are owned by Mars or Affiliates.